But I think they might have missed that “biting one’s thumb” also has a much different connotation.īiting one’s thumb is considered an old British and Sicilian gesture to insult someone, much in the same way one would use the middle finger. Naturally, I’d imagine she (and the director of the ad campaign) were trying to signal how finger licking good these chocolate bars might be. However, the one thing that stood out the most, for me, in the ad was the model at the bottom biting her thumb. I have to admit, it put me right in the mood for chocolate. The ad is eye catching and pleasant enough to the eye, with lovely models and happy faces while trying out the Tim Tam bars. Throughout the MTR system, you’ll see this advertisement for Arnott’s Tim Tam candy bars, both in Chocolate and Cappuccino flavor. Something tells me that “biting your thumb” has a different meaning in Hong Kong culture than the west.
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